Three weeks after Damien Hirst’s 111.5 million-pound ($206 million) auction at Sotheby’s, the artist will open a shop next door to the auction house in London.
The retail arm of Other Criteria, Hirst’s publishing and merchandising company, will start business at 36 New Bond Street on Oct. 6, said Robyn Katkhuda, projects director, in an e-mail.
Passersby will notice the black-painted facade of the shop to the left of Sotheby’s where the “Beautiful Inside My Head Forever” auction was held.
“It’s a ’soft’ opening with no fanfare”, said Katkhuda. “The shop will have a selection of pieces from our Web site”. (Bloomberg)