In Italy we see many artists who try to find their way into the International élite. But they encounter many difficulties trying to emerge and they ask themselves many questions before managing to enter the system. Luckily our country, despite standing slightly back from the other nations, can boast the presence of excellent names. Few artists have really managed to scrape a living in a few years and have become very appreciated stars in the international art circuit. 

Since American artist Jeff Koons, during the late seventies, started exhibiting his first inflatable works, he has never left the footlights. Having reached very soon world celebrity, Koons has triggered countless debates within the contemporary art world and wherever he goes he is followed by a multitude of reporters, while his exhibitions are invaded by figures of the star system, billionaire collectors, art lovers and curious people attracted by this artist who has transformed his life into art creating an aureole of gossip around him.